![]() They began endorsing various brands, such as Samsung and Nature Republic. There were some outlets that labelled them the “kings of k-pop”, or “the biggest boy band in the world”.Īs their success and stature grew, the group used the visibility to pursue many other ventures. The group embarked on their first tour in 2014, performing more than one hundred shows. This track took the world by storm and established them as up and coming stars. However, it was their song ‘Growl’ that was argued to be their ‘breakthrough’ track. The Wolf and the Beauty was the lead track on this album, and became massively popular. They’ve managed to keep this trend rolling as time went on, never selling less than a million per Korean release. They became the first Korean artists to sell over one million copies at debut in twelve years. ![]() Their first album, released in 2013, was a massive success. Despite their enormous success, their record label hasn’t ordered them to follow an exclusive contract. They all follow solo careers in music and television, with a few even taking part in movies. Strangely, every member of EXO remains a free agent, essentially. While the next six years progressed, other members made their way into the group. The very first member – and arguably the leader – completed an audition for EXO in 2006. While they didn’t debut until 2012, the band was being assembled from as early as 2006. ![]() Unlike a lot of the other mainstream k-pop groups, the band releases tracks in Japanese and Mandarin, as well as Korean. ![]() These included hip-hop, electronic dance, pop and R&B. The instantly-successful boy band took influences from a range of genres. As of that year, they became one large group. These members were split into two groups originally, a style that changed in 2014. In 2012, they debuted with twelve members. EXO was formed in 2011, working behind the scenes to build their roster. ![]()
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